Our Philosophy
Signal Over Noise
What it means — and how we apply it at SIG — Nature
Our Philosophy
What it means — and how we apply it at SIG — Nature
Signal-to-noise ratio comes from engineering.
It describes how much meaningful information (signal) exists relative to everything that obscures it (noise).
When noise dominates, systems fail—not because information is missing, but because it is buried.
Sustainability today has a signal problem.
We raise the signal by design:
Identify what truly matters for nature and the business
Reduce complexity to what drives real decisions
Translate insight into credible action pathways
Amplify real impact—without adding noise
Signal over noise.
Action over rhetoric.
Impact that lasts.
SIG — Nature applies signal-to-noise thinking to sustainability: less volume, more meaning; fewer initiatives, better decisions.
Let's discuss how we can cut through the noise and design credible nature action for your organization.
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